This, keeping your info and passing it onto third parties, isn't a done deal yet,
in the US, the Whitehouse are calling on Google to add a "Do Not Track" browser option,
State attorneys in 36 states recently sent a letter of concern over Google's plan to share personal information,
and Companies like Google and Facebook have signed on to develop guidelines based on the "bill of rights", enforceable by the US Federal Trade Commission (FTC).
here in Europe, an EU working party has called on Google to hold off with it's changes till it's full impact has been evaluated, and to ensure the European Data Protection Act is being adhered to.Code:http://www.bbc.co.uk/news/world-us-canada-17144760
"We call for a pause to ensure that there can be no misunderstanding about Google's commitments to information rights of EU citizens"