Sky must be about due to swap cards over, can't be far off anyway.
Broadcaster to launch themed channels for football, golf and cricket, with cheapest package costing ?18 a month
Sky is scrapping its numbered sports channels and replacing them with themed offerings focused on specific sports – led by football, golf and cricket – as it combats falling viewer numbers with a branding revamp and a cheaper viewing package.
The retirement of Sky Sports 1,2,3,4 and 5 and the introduction of a new package two-thirds cheaper than current prices represents a major shakeup of the strategy that has made Rupert Murdoch’s Sky a pay-TV powerhouse.
The new offering will result in the launch of themed channels, like Sky’s existing dedicated Formula One channel, for its top-flight sports including football – which will get two channels – golf and cricket. A new channel, Sky Sports Arena, will host other content including rugby and tennis.
A key part of the strategy is that it will let Sky entice new pay-TV subscribers reluctant to fork out up to ?49.50 for its cheapest sports package. The new strategy will allow Sky to charge ?18 for its cheapest package – although the whole Sky Sports bundle will remain a costly option.
The cost of sports rights has spiralled in recent years with Sky paying ?4.2bn in its latest Premier League TV deal – 83% more than the previous deal and almost ?11m per game – while viewing has dropped significantly.
Some analysts ascribe this drop to the rise in popularity of cheaper streaming services, such as Netflix and Amazon, which with prices starting at?8 a month may be creating an expectation among consumers that pay-TV should be cheaper.
https://www.theguardian.com/media/20...l-golf-cricket
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Sky must be about due to swap cards over, can't be far off anyway.
My master plan is to live forever..... going to plan so far
Despite the cost of living, it's still very popular.
No good deed goes unpunished....
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