Where do all the DVD's go? (strange question)

[chroma]

Retail.

We buy in stock of DVD's and punt them off to customers.
Theres a known lifecycle to this:

Premium new releases (chart DVD's) get a fixed price, anywhere from ?15 to ?20 depending on the movie, promotions and so forth, these get a nice little premium shelf with advertisements and big signage enticing punters to buy em.

The ones that dont sell go into section movies (shelved genres like comedy, action, dramas etc) and get priced between ?5 to ?10 often with promotions like any 3 for 15quid and the likes.

Then as they're entering the long dark teatime of the soul they wind up in the bargain section and wind up between ?3 and ?5 these survive for a limited time because space taken up by old stock thats not selling is space that could be used for other stock that will sell.

So if in that time they still dont sell they get reboxed and shipped away to somewhere, i presume its back to the supplier for some kind of rebate on future stock.
[Book publishers follow a model of whatever doesnt sell gets returned for a rebate, so if you order 2000 books at ?2 a piece and only sell 1000 of them, you can send the other 1000 back and get a credit of say ?1000 back [50% purchase value] on future purchases, that way the next 2000 will only set you back ?3000]

My question is what happens next? i mean ive just shipped off millions of plastic disks in nice little plastic boxes and id like to know what the hell happens to them, do they go to a landfill? get sent someplace else?
wind up in the same place that individual socks, teaspoons and biros dissapear to?

Its not just DVD's, blu-rays, cd's, video games and so forth all get resigned to the same fate. so where the hell does all this space eating dead stock go?

[ruudvandan]

I'm guessing the casses get reused an the discs get recycled

[teuton]

Yep, that?s what they do. RECYCLE.

[thered]

I'm guessing the casses get reused an the discs get recycled

when i was on the bins we serviced the blockbuster and global video chains all the old empty boxes went too landfill most of the time without the disk inside so i dunno where the disks went

but there were a few occasions where the disks were all inside in this instance they were all stanley knifed across the back of the disk

most shops if they do throw things out damage them in this way so that bin dippers dont get anything when im sure it would make more sense to give them away to customers or sell em dirt cheap

[ruudvandan]

of course it would red, but all some people care about is money. They would rather destroy stuff than give it away in the vain hope that the would-be recipient might buy it in the future.