Free digital TV in Ukraine: two possible scenarios
In the development of free digital TV in Ukraine should consider the European experience, which includes two main concepts, as in an interview LigaBusinessInform said company president "Will" Sergey Boyko.
According to the experience of Western countries, as explained by C. Boyko, there are two main concepts of toll-free numbers.
First: The state issues licenses for use of frequency resources to a single provider that offers pay-TV broadcasting, and in return - free live TV to the same consumers. That is, he makes the provision of paid services, similar to packages offered by the provider of software services, but instead it should provide free screening of three more, four or six national or public channels. Such an option for Ukraine can be seen when the content will be determined by the so-called "free package.
Second: We introduce a tax on all subscribers, each paying for a year a certain sum, and these funds are already going concern or finance provider, which distributes air channels for free. According to Mr. Boyko, a way of introducing additional taxes for Ukraine now is not very logical, especially given the economic crisis.
Serving the same concept, launched by the National Council on Television and Radio (National Council on TV), according to experts, is designed to "altruism" of the commercial structures that may affect the effectiveness of its implementation.
"If I understand correctly, the concept for the development of digital terrestrial TV in general and the" services "of digital television in particular, founded follows. The consumer for this service does not pay. For it must pay no less a person than as a broadcaster, both for operator service," a single provider ". The concept, of course," zdorovskaya ", that's just not caught on any of the markets. And we, as usual, trying to build communism in one country. We are trying to" ruin "on a significant budgetary resources, whether 4 billion UAH . or 1 milliard. We are trying to find a sponsor - and this is the most interesting - which may in filantropski donate large sums of money to retrofit older facilities to transmit broadcast signals of state concern. I do not believe in such altruism on the part of commercial organizations ", - notes company president.
Recall the second phase of implementation of digital terrestrial television in Ukraine, the National Council on TV will select a single provider, which will deal with digitalization of the country. This was discussed at the briefing the National Council, which took place on October 27, 2010. The decision of the National Council approved the establishment during 2010-2011, a national network of digital television in the standard DVB-T (MPEG-4) in the nationwide digital broadcasting channels MX-1 MX-2 MX-3 MX-5. "This decision will enable the National Council and our country to provide simultaneous transition to digital broadcasting, all the national channels, regional public broadcasters, as well as leading local companies and leave room for a satellite or other channels that want to participate in the contest the National Council" - the head Council Vladimir Manzhosov.
Source:SAT-Expert.
In the development of free digital TV in Ukraine should consider the European experience, which includes two main concepts, as in an interview LigaBusinessInform said company president "Will" Sergey Boyko.
According to the experience of Western countries, as explained by C. Boyko, there are two main concepts of toll-free numbers.
First: The state issues licenses for use of frequency resources to a single provider that offers pay-TV broadcasting, and in return - free live TV to the same consumers. That is, he makes the provision of paid services, similar to packages offered by the provider of software services, but instead it should provide free screening of three more, four or six national or public channels. Such an option for Ukraine can be seen when the content will be determined by the so-called "free package.
Second: We introduce a tax on all subscribers, each paying for a year a certain sum, and these funds are already going concern or finance provider, which distributes air channels for free. According to Mr. Boyko, a way of introducing additional taxes for Ukraine now is not very logical, especially given the economic crisis.
Serving the same concept, launched by the National Council on Television and Radio (National Council on TV), according to experts, is designed to "altruism" of the commercial structures that may affect the effectiveness of its implementation.
"If I understand correctly, the concept for the development of digital terrestrial TV in general and the" services "of digital television in particular, founded follows. The consumer for this service does not pay. For it must pay no less a person than as a broadcaster, both for operator service," a single provider ". The concept, of course," zdorovskaya ", that's just not caught on any of the markets. And we, as usual, trying to build communism in one country. We are trying to" ruin "on a significant budgetary resources, whether 4 billion UAH . or 1 milliard. We are trying to find a sponsor - and this is the most interesting - which may in filantropski donate large sums of money to retrofit older facilities to transmit broadcast signals of state concern. I do not believe in such altruism on the part of commercial organizations ", - notes company president.
Recall the second phase of implementation of digital terrestrial television in Ukraine, the National Council on TV will select a single provider, which will deal with digitalization of the country. This was discussed at the briefing the National Council, which took place on October 27, 2010. The decision of the National Council approved the establishment during 2010-2011, a national network of digital television in the standard DVB-T (MPEG-4) in the nationwide digital broadcasting channels MX-1 MX-2 MX-3 MX-5. "This decision will enable the National Council and our country to provide simultaneous transition to digital broadcasting, all the national channels, regional public broadcasters, as well as leading local companies and leave room for a satellite or other channels that want to participate in the contest the National Council" - the head Council Vladimir Manzhosov.
Source:SAT-Expert.