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They could do two double k*y-rolls seven days every week if they wanted to. Do they bother?
They could also do two k*y-roll method changes daily, if they wanted to. Well? We're fast approaching the 1st Anniversary of the last one...
It's mind games and psychological warfare. We're expected to swallow the news that a company making a ?240 million loss last year are about to embark on a nationwide issue of 8,000,000 new cards costing them around ?20 each...
Somehow, I don't think so. Not unless the VM techies can convince the VM accountants that this investment will instantly generate in excess of more than ?160,000,000 extra net profit in their current fiscal year (to at least break even on this massive outlay). Can they? I don't think so...
Their churn rate would drop into negative figures, and Murdock & Co would be left laughing all the way to the bank!
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