RETAIL giant Sports Direct today apologised after selling a Manchester United shirt containing a vile Hillsborough slur.
The chain, which has five shops on Merseyside, also immediately changed its shirt policy following outrage from Reds fans.
The move came after Manchester United supporter Colm Jackson bragged on social networking site Facebook about buying the shirt at Sports Direct?s Arndale Centre store in Manchester.
Sports Direct today said the "spiteful and abusive" wording, which referred to the 96 Liverpool fans who died at the disaster, was "unknowingly" applied by an assistant who did not appreciate its significance.
The company added only footballer?s names and numbers would be applied to shirts at their 470 stores in future.
Furious Reds fans inundated the ECHO with calls about the top.
Stephen Lea, 30, from Litherland, said: "Different clubs have different ways of getting at people, but what he?s done is going much too far. To get Sports Direct to print this is disgusting."
Dennis Adams added: "It?s absolutely outrageous. I?m a passionate fan but I would never sink to their level.
"He?s probably going round with a smug grin on his face, but Sports Direct should never allow them to put that on their shirts."
Piss poor excuse by the shop if you ask me
The chain, which has five shops on Merseyside, also immediately changed its shirt policy following outrage from Reds fans.
The move came after Manchester United supporter Colm Jackson bragged on social networking site Facebook about buying the shirt at Sports Direct?s Arndale Centre store in Manchester.
Sports Direct today said the "spiteful and abusive" wording, which referred to the 96 Liverpool fans who died at the disaster, was "unknowingly" applied by an assistant who did not appreciate its significance.
The company added only footballer?s names and numbers would be applied to shirts at their 470 stores in future.
Furious Reds fans inundated the ECHO with calls about the top.
Stephen Lea, 30, from Litherland, said: "Different clubs have different ways of getting at people, but what he?s done is going much too far. To get Sports Direct to print this is disgusting."
Dennis Adams added: "It?s absolutely outrageous. I?m a passionate fan but I would never sink to their level.
"He?s probably going round with a smug grin on his face, but Sports Direct should never allow them to put that on their shirts."
Piss poor excuse by the shop if you ask me

screw you nag3 


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