how do you pronounce

[chroma]

pr "i" mark for me because its a "i" there not a "e" i mean you dont say the alphabet abcdefgh"ee"jklm do you??

ICHIBAN (一番) means "best" or number one. its pronounced eech ee ban there are several instances not especialy Japanese that have I as a phneticaly pronounced ee sound.

English, Japanese, Portugeese, Italian, French, Spanish etc all have instances.

[forntida]

What is the point of worrying how you pronounce anything. As long as people understand what you mean. They will come along and change the pronunciation one day anyway like they did with Nestle. Sixty years that I have known they pronounced it Ness- els. Now for some unknown rerason it is called Ness-lay. Probably an EU command (pronunced Cumm-an).

If you want to know how to pronounce Primark go into the court on a monday morning. It is sure to crop up in at least one case.