
The Government is expected to unveil proposals later that will force tobacco companies to sell cigarettes in plain, unbranded packaging.
Under the guidelines, packets will lose their logos, graphics and distinctive colours, leaving health warningsas the most noticeable marking.
The move, which is designed to drive down smoking rates, will make England the first country in Europe to have plain packaging. Ministers hope it will make cigarettes less alluring to the estimated 200,000 teenagers who take up smoking each year.
Health Secretary Andrew Lansley is expected to publish the tobacco control plan to coincide with national No Smoking Day.
The Government is also said to be considering whether to implement a ban on displaying cigarettes in shops, worrying shop owners, who fear that newsagents and convenience stores will face significant extra costs if restrictions on cigarette sales are imposed.
Both steps have been under discussion for a number of years with legislation to ban the display of tobacco products put in place by the previous Labour government.


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