
Is it possible to feed a family well and healthily on only ?1.79 per person a day?
Sure you can feed your family for ?50 a week, just as you can restrict yourself to 1,200 calories a day if you need to. But it takes willpower, and supermarkets aren't always the best places to exercise that. Everything ? well, practically everything ? will have to be pre-planned. You can't afford to be deflected by impulse buys, though it's worth keeping, say, a ?5 float to take advantage of offers on non-perishable foods like pasta and tinned tuna and for stocking up on basics like herbs and spices (which are cheaper in independent shops than supermarkets.
In 1994, Sainsbury's ran a campaign promising to feed a family of four for less than ?50 a week. I had my doubts then, and I have them even more now that the company is offering almost exactly the same deal some 17 years later.
The simple fact is, that while it may be feasible to feed a family of four for ?50, it is, I believe, almost impossible to do it well for such a lowly sum. One may be able to meet people's basic nutritional needs, but it will give little variety in the diet and extract all joy from the experience of dining.


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