A tourist boss is threatening to sue weather forecasters for pessimistic predictions he claims are ruining his business.
Ashford Price claims weather men and woman increasingly deliver bad news forecasts which rarely reflect reality.
A habit of providing downbeat weather predictions which do not come true cost Britain's tourism trade millions of pounds a year, he claims.
The outspoken south Wales tourist boss is chairman of the Dan yr Ogof showcaves complex and dinosaur park in the Swansea Valley. The sprawling complex within the Brecon Beacons National Park takes in a shire horse centre, iron age village, campsite and farm.
Despite drawing tourists from across the UK, weather-related problems can have a major impact on the popular attraction. He claims misleading predictions of bad weather which later do not materialise can be even worse.
Forecasts of Good Friday snow for the Swansea Valley area saw a rash of booking cancellations at the attraction, he said. But while coach parties made other arrangements, the day turned out to be one of blazing sun and blue skies, although quite cold.
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