The feelgood factor from some warmer weather has helped boost retail figures for June, by getting more people out spending.
Like-for-like sales rose by 1.4% last month compared to 2012, according to the British Retail Consortium with clothing and footwear seeing the biggest increases.
Helen Dickinson, director general of the BRC, said the better weather made a "huge difference".
"Within clothing and fashion sales, people have been waiting for the weather to get better before they were encouraged out into the shops.
"People feel better within themselves. They come in and they are far more inclined to spend and find something new.
"When it's raining outside and dull the last thing you want to be doing is taking your boots off and trying on shoes."
Retail sales have increased for five out of the first six months of the year.
More good weather will undoubtedly help. And after the Jubilee and Olympics proved such a stimulant for business in 2012, the biggest factor this summer could well be the arrival of a royal baby.
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