
The banking arm of Sir Richard Branson's business empire will on Monday become the latest high street lender to begin an assault on Britain's lucrative current account market with the launch of a pilot among its 3000 employees.
Sky News understands that Virgin Money, one of the country's fastest-growing banking groups, will unveil the trial ahead of a full launch scheduled for next year.
It will mark a potentially-significant phase in efforts to bolster competition in the current account market, with well over 80% of accounts currently supplied by the five biggest lenders: the state-backed Lloyds Banking Group, owner of HBOS, and Royal Bank of Scotland, which owns NatWest; Barclays, HSBC and Santander UK.
Once the staff trial has been completed, Virgin Money will target consumers who are underserved by the major lenders, offering a basic account with no fees or charges and free access to the UK ATM network of cash machines.
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