Microsoft is to cut the UK price of its Xbox 360 Elite gaming console by ?30 to ?199.99 and by $100 to $299 in the US.
But the price of Xbox's entry-level model the Arcade will rise to ?159.99 from ?129.99, although its US price remains the same at $199.
The cut follows Sony's decision to drop the price of its PlayStation 3, to ?249 in the UK and $299 in the US.
The Xbox Pro mid-range model will be discontinued altogether, priced at $249 (?154) until it sells out.
Recent figures suggest that overall sales of both games and consoles have slumped this year - with a drop of some 29% in the US.
However, Xbox sales are the only console in positive growth in the US this year, rising by 17%.
The new prices will come into effect on Friday, ahead of the release next week of the recently announced slimmed-down PlayStation 3.
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But the price of Xbox's entry-level model the Arcade will rise to ?159.99 from ?129.99, although its US price remains the same at $199.
The cut follows Sony's decision to drop the price of its PlayStation 3, to ?249 in the UK and $299 in the US.
The Xbox Pro mid-range model will be discontinued altogether, priced at $249 (?154) until it sells out.
Recent figures suggest that overall sales of both games and consoles have slumped this year - with a drop of some 29% in the US.
However, Xbox sales are the only console in positive growth in the US this year, rising by 17%.
The new prices will come into effect on Friday, ahead of the release next week of the recently announced slimmed-down PlayStation 3.
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http://news.bbc.co.uk/2/hi/technology/8224103.stm
