Shoppers 'Duped' By Cut-Price Alcohol

[gmb45]

total shite its a good deal when u can get 20 stella for ?10 at tescos etc


Doctors have warned that shoppers are being "duped" into believing they are getting a good deal from cut-price alcohol.


Charities say minimum pricing for alcohol would reward people who drink sensibly

Research published by The Royal College of Physicians shows supermarkets bump up the cost of everyday groceries to make up for their losses on discounted alcohol.
Dr Chris Record, a liver expert at Newcastle General Hospital, said the majority of shoppers, who drink responsibly, are subsidising the heavy drinking of the few.
"When we go into a supermarket and buy a bottle of alcohol that is half price or two for the price of one, we think we are getting a good deal," he told Sky News.
"We are not. We are being duped by the supermarkets into believing that.
Dr Record added: "The people who are benefiting from cheap prices are those who are drinking at harmful and hazardous levels."
"Supermarkets are using it as a marketing tactic to get people into their store to sell other products that have a better profit margin.
"But alcohol is a dangerous product. They shouldn't be allowed to do that."
In the journal Clinical Medicine, Dr Record calculated that most shoppers would in fact benefit if supermarkets were forced to sell alcohol at a minimum price of 50 pence a unit.
If supermarkets ploughed the increased profits into reducing the cost of other groceries, responsible drinkers would be between ?14 and ?71 a year better off.
But the 30% of shoppers who currently buy 80% of alcohol would be penalised by the higher prices, paying an extra ?160 a year.
Chief executive of Alcohol Concern Don Shenker said: "The Government should do their maths. Minimum pricing for alcohol could reward, not penalise, people who drink sensibly.
"If the Government is serious about reducing alcohol harm," he said, "it's got to take action on irresponsible alcohol prices."
But Gavin Partington, from the Wine and Spirits Association, insists discounts are not the problem.
"Figures from our retail members suggest offers are usually taken advantage of by many customers who are buying products to stock up," he said.
"They're simply taking advantage of the discounts. So the idea that there's an automatic link between promotions and consumption is ridiculous."
The Scottish government is shortly expected to set a minimum unit price on alcohol.
The English chief medical officer has also backed higher prices to reduce harmful drinking.

[maxi1968]

i blame the actual manufactures themselvs i know for a fact that scrumpyjack cider dosnt contain any apples.

[^^TommyTee]

its the supermarkets who set the price too the customer and supplier

they have that power nowadays

[ruudvandan]

The suermaarkets are the problem, they have too much power. The only way to solve the problem is to revoke their liquor licenses, which will never happen because they'll drag the decisions through the courts and it'll cost the local councils tooo much money to be able to fight.

[firestorm]

The supermarkets are ripping us of they rip of the supplers of products for them to sell there products for very little profit then unable to give the employes a desent wage so they have to shop at the supermarket for cheap booze to forget there crap jobs with sh*t pay.Will the govemet taxes us to high heven on the booze

As frank gallagher says "cheaper drugs now and end poverty"Then we would not knacker i liver up with cheap booze and save a fortune treating Obesity with Orlistat tablets mind you if they put the price of bog roll up it would be a kind of stealth tax what gose in must come out.