"The Air Multiplier promises to be 15 times more efficient than a standard fan, despite its lack of blades.
As well as being more efficient, it "is dead easy to clean," said Sir James.
The Air Multiplier marks a departure for Sir James, being the first new product category his company has moved into since the creation of the Airblade, a hand dryer that hit the market three years ago.
"I am very proud. We've been working on this for four years," he said.
The gadget will cost ?199 and will initially be available in upmarket department stores and design shops, before it is sold via the Argos catalogue next year. This is significantly more expensive than the average price for a standard desk fan with blades, which is ?18 in Britain. "
Now thats one damn fine looking fan, cant wait to get one
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