Ramadan is a time of spiritual reflection for the Muslim community and during the holy month donations to international aid organisations soar.
Islamic Relief, Britain?s biggest Islamic charity, is running a campaign to recognise the great work aid organisations have accomplished over the past 15 years ? helping halve the number of those in extreme poverty ? while also recognising so many are in need of help.
Subhan Allah ? meaning ?glory to God? in Arabic ? will feature prominently on buses in London, Manchester, Birmingham, Bradford and Leicester. ?We want to celebrate the fact that extreme poverty has been halved and give thanks for the opportunity that Ramadan provides to give generously in support of people in need,? said Islamic Relief?s UK Director Imran Madden.
International aid regularly makes headlines but they?re generally not positive ? as a quickGoogle search will show.
?In a sense this could be called a climate change campaign because we want to change the negative climate around international aid and around the Muslim community in this country,? said Madden.
The advertisements will feature on 180 London buses from May 23 ahead of Ramadan, which takes place between June 6 and July 7.

. Going back a long time ago I remember London being hit by a terrible cold winter, and what happened, the government of the time being keen to help introduced a ‘cold weather payment’ to those on benefits / low income... What the government didn’t realise that for the north of England and especially Scotland, these severely cold winters were the norm, and as such it has annoyed the Torys that they’re having to pay out so much in cold weather payments every year, because the entitlement to the benefit is assessed by local weather conditions to qualify... I don’t think anyone has had the benefit living in London since it was introduced..which goes to show how things are only recognised when it affects London.
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