Three people have died after being pulled from the sea at Camber Sands.
Emergency teams were called to the East Sussex beach where the three were pulled from the water in the space of half an hour.
Ch Supt Di Roskilly, from Sussex Police, said the three men sadly died despite efforts to save them.
The public is being asked to stay away from Camber for the afternoon and evening to help emergency services deal with the incident.
Coastguard helicopters, a lifeboat, rescue teams and an air ambulance were sent to the scene after reports the three were in need of urgent medical assistance.
Image copyright @Tashka4 Image caption Work is under way to clear the beach and the public have been asked to stay away Police said at this stage it was not known who the men were and officers were doing all they could to establish their identities.
Ch Supt Roskilly said: "This has been an incredibly tragic situation and very traumatic for those who were there on the beach at the time."
The incident happened on one of the hottest days of the year.
Coastguards, lifeboat and ambulance teams and Rother council are working to clear the beach.
Image copyright @PeterOUwaibi Image caption The incident happened on one of the hottest days of the year
Emergency teams were called to the East Sussex beach where the three were pulled from the water in the space of half an hour.
Ch Supt Di Roskilly, from Sussex Police, said the three men sadly died despite efforts to save them.
The public is being asked to stay away from Camber for the afternoon and evening to help emergency services deal with the incident.
Coastguard helicopters, a lifeboat, rescue teams and an air ambulance were sent to the scene after reports the three were in need of urgent medical assistance.
Image copyright @Tashka4 Image caption Work is under way to clear the beach and the public have been asked to stay away Police said at this stage it was not known who the men were and officers were doing all they could to establish their identities.
Ch Supt Roskilly said: "This has been an incredibly tragic situation and very traumatic for those who were there on the beach at the time."
The incident happened on one of the hottest days of the year.
Coastguards, lifeboat and ambulance teams and Rother council are working to clear the beach.
Image copyright @PeterOUwaibi Image caption The incident happened on one of the hottest days of the year
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