Skin deep ... peel off the Pure label and it's a pricier Botanics productjust shows you how the big companies are ripping us off, but then again i brought stuff from the pound shops to find out its cheaper from wilcos

LOTIONS costing just ?1 at discount stores are the SAME as those sold at Boots for up to ?8.
Poundland's Pure face, body and bath range has products identical to those in the high street chemist's pricey No7 and Botanics lines - only with different labels stuck on.
High Street brand ... BootsResearchers peeled off Pure labels and found a ?1 Super Firming Body Cream from Poundland in Hartlepool was an ?8 Boots No7 Fabulously Firming Body Cream. A Pure Foaming Bath Souffle from Poundland in Harrow, Middx, was a ?4.99 Boots Botanics Foaming Bath Float.
The probe by consumer website MoneySavingExpert also found bargain chain B&M had a 50p bottle of Holiday Sun lotion that was a ?1.99 Boots Botanics Body Glow. Some of the products were end of line but others were still on sale at Boots.
MoneySavingExpert founder Martin Lewis said many discount store own-label products are made in the same factories as bigger brands. He added: "It's pretty tough to deny it's the same product when it has the label on underneath."
Poundland's David Coxon said: "We work with a range of reputed suppliers."
Boots is investigating.
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