Virgin Media has said it is "crunch time" for broadband as it gears up to offer speeds of up to 400Mbps (megabits per second).
Virgin Media's director of broadband Jon James said 100Mbps would be available by the end of the year.
And the company has 400Mbps-ready modems and routers in the pipeline.
Virgin Media hopes to extend its network to reach out to another million customers, using overhead cables.
400Mbps data transfer is fast enough to download an album in around a second, or a high-definition movie in around two minutes.
BBC News - Virgin Media looks to fast future
Virgin Media's director of broadband Jon James said 100Mbps would be available by the end of the year.
And the company has 400Mbps-ready modems and routers in the pipeline.
Virgin Media hopes to extend its network to reach out to another million customers, using overhead cables.
400Mbps data transfer is fast enough to download an album in around a second, or a high-definition movie in around two minutes.
BBC News - Virgin Media looks to fast future

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