APPLE is set to ignite a smartphone price war.
Sources said the global tech firm is testing a model that will cost ?125 without a contract, compared with its iPhone4, which sells for around ?400.
It hopes to lure customers planning to invest in Google?s Android system.
Charlie Wolf, an analyst for US firm Needham, said: ?Instead of targeting 25% of the global mobile phone market,
Apple would be going after 100%.?
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Sources said the global tech firm is testing a model that will cost ?125 without a contract, compared with its iPhone4, which sells for around ?400.
It hopes to lure customers planning to invest in Google?s Android system.
Charlie Wolf, an analyst for US firm Needham, said: ?Instead of targeting 25% of the global mobile phone market,
Apple would be going after 100%.?
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