SETANTA has collapsed into administration - just a day after rival ESPN bagged its lucrative Premiership TV rights.
Some 200 staff were axed today as restructuring experts at DELOITTE were appointed to the Irish broadcaster.
It has also stopped taking any money from its existing 1.2million subscribers.
Setanta's channels in Britain will "cease" broadcasting in the coming days.
Neville Kahn, Deloitte partner, said: "After a huge effort by the Setanta board, management team and its backers, it has not been possible to save the GB business."
Setanta employs another 220 staff directly - but more than 700 call centre jobs are thought to be linked to the company.
Setanta International and Setanta Ireland are not affected by today's collapse
Some 200 staff were axed today as restructuring experts at DELOITTE were appointed to the Irish broadcaster.
It has also stopped taking any money from its existing 1.2million subscribers.
Setanta's channels in Britain will "cease" broadcasting in the coming days.
Neville Kahn, Deloitte partner, said: "After a huge effort by the Setanta board, management team and its backers, it has not been possible to save the GB business."
Setanta employs another 220 staff directly - but more than 700 call centre jobs are thought to be linked to the company.
Setanta International and Setanta Ireland are not affected by today's collapse

its not bad not that there is going to be much on it now
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